Newsletters are a hallmark of recent years – not only do they contain current information about the topic at hand, but they’re also a great place to revert to if you’re looking for a weekly or bi-weekly catch-up.
And as a newsletter author, putting one out regularly lets you build your audience and even monetize your offerings over time. So, if you’re looking for some fast-paced growth, then designing the perfect newsletter is key.
You might be wondering what the best way is to excel at newsletter design, and the secret is really all in using newsletter templates! Not only do they make design easy since the customizable layouts are created by professionals, guaranteeing you results, but they’re also a massive time-saver compared to designing one from scratch – especially if you plan on putting out newsletters regularly.
Still, despite using templates, it’s important to know what a good newsletter consists of so you can edit and make one for your audience that converts and brings about commendable results. From colors to fonts to layouts, there’s a lot that needs attention to detail.
In fact, PosterMyWall’s newsletter templates are some of the most renowned in the industry, and they’re super easy to customize with great results!
Here’s how you can use them and implement good design practices to make a great newsletter in 2022:
Pay Attention to your Text Fonts and Layout
While the content you write in your newsletter is directly related to how well it performs, the presentation of your content is just as important. A good practice is to follow a direct text hierarchy where headers, subheaders, and body text are clearly defined.
While you can use different fonts for different sections of your newsletter – it’s encouraged, even – it’s important to make sure that all fonts are clear, readable, and complimentary to one another. No one likes to squint and struggle to make out the letters in a newsletter!
In fact, you can easily find complimentary body, header, and font combinations online that allow you to visualize what your newsletter would look like. Some examples of classic complimentary combos include Fira Sans Black and PT Serif, Archivo Black and Roboto, and Cooper Hewitt Heavy and Cooper Hewitt Thin. Of course, you’re free to choose whatever combination you like best, and goes well with the nature of your newsletter!
Stick with a Color Scheme
As humans, we’re entirely drawn to color with the choice of hues directly affecting our perceptions and opinions of a subject – which makes choosing the right color scheme extremely important.
Of course, a simple way to choose your newsletter’s color scheme is by mimicking your company’s color theme. You can look towards your logo, packing material, website, or other online presence to take guidance on what colors are regularly used in your company.
If, however, you’re writing an individual newsletter or simply want to stray from company colors, then deriving colors from the subject of your newsletter is a good measure to go by. For instance, occasions often correlate to different colors – Christmas is red, Halloween is black and orange, and New Year holds tones of silver and gold.
For more general newsletters, the industry you’re writing in or the topic at hand can give ample direction for your color scheme. For instance, a lawn care tips newsletter will have earthy or green tones, whereas one to do with marine life will have shades of blue. Whatever your color scheme, the key is to build visual appeal and connection with the audience.
Encourage Engagement
No one wants to have their newsletter opened, read halfway, closed, and then forgotten. The entire purpose behind sending out a newsletter to your audience is to garner interaction, conversion, and then depending upon the specific case, monetization.
And the best way to do so is by encouraging engagement in your newsletter – regularly and smoothly. Include periodic Calls to Action in your newsletter copy, actually pushing readers to take action and further interact with your enterprise, and add links where they can actually view and buy products or services that you’re mentioning. Once your conversion rate improves, you’ll be able to see exactly what you need to do to make a successful newsletter!
Add Images
Copy’s great, but that’s not the only thing that should be in your newsletter! Your newsletter should cater to all types of readers, and some people absorb more visually than they do via text, which is why your newsletter should include high-quality images.
And if you don’t want the images to take away from your written words, simply use them to supplement your copy! Talking about a product? Show your readers exactly what it looks like – if played right, this can do wonders for your conversion rate! Mentioning a holiday destination? Add a scenic image to double that visualization factor!
But of course, your images should not overwhelm the reader – they need to be carefully selected and limited and should have an overall composition that adds to your newsletter instead of taking away. And it goes without saying, only use images that are royalty-free or your own photography!
So, if you’re looking to design a newsletter in 2022, then these design tips are your go-to. Of course, channel your creativity, bring the best of your content to the forefront, and don’t forget to make your life easier and your newsletter more successful by making use of PosterMyWall’s newsletter templates!